Customer Service For Huge Profits

Customer service is the most vital asset for Business

either it is online or offline. It's the critical factor

which determines if your business has a future or not.

There are two vital components to every interaction you

have with a customer



1) The purchase or transaction 2) The relationship



In order to distinguish yourself among your competition,

providing just good service is not enough. The same do your

competitors. You must provide EXCELLENT service. That will

happen following these rules:



a) Solve your customer's problems as fast as you can

without hassles.



b) Your employers should know their stuff and be well

trained.



c) Treat customers with respect, a quick response, and

appreciation



d) Authorize employees to provide as accurate information

as they can and make things happen for customers.



e) The customer should leave with a positive feeling.







One of the most serious problems corporations and small

business deal with customers is the defection effect. It is

the silent process where the customer takes his business

from you and start dealing with your competition. This

happens without yelling, showing disappointment for your

service up front.



That process applies to many industries and trade sections.

It's an epidemic. The cure here is to do the best you can

in order the customer come back again and again. Most of

your profits will come from few large accounts ordering

continuously.



With these customers you should focus your efforts and

customer service. For example you could create a toll free

call line 24/7 for tiding your large firms you do business

with.



On the other hand, that does not mean that you should leave

your small clients "out in the cold". Supporting them is

important too. Imagine what it would happen if a large

customer stops working with you? What do you think the

consequences for your company would be if you left your

small customers?







Of course it costs less keeping a customer, who makes

revenue by continual orders, than chasing and finding new

clients. It's not a secret the 80/20 rule, meaning that 80%

of your profits will be produced from the 20% of your

clients. The rates of course are not absolute, it could be

98% to 2%. There are Real life examples for these rates.



After all, the most effective advertising in the business

world is the "word-of-mouth advertising." It's so effective

because the testimonials gains trust , which means the

happy client has no self-interest causes for proposing a

particular firm to his friend.



This can be accomplished if

you have provided exceptional service to your clients.

Another important factor of great customer service is that

it has to be countable. For example: " You must answer the

phone fast" doesn't mean anything . On the contrary : "You

must answer the phone sooner that the third ring" is an

accurate customer service rule.



Finally, one of the most

important leaps in customer service we can find in today's

business world is the individual section mindset most of

the companies follow. That means the interactions between

the different sections of the company (Sales/Telemarketing,

Shipping, Technical support, Credit/Collections, Order

processing) do not function as a team but more often as

individual sectors of the firm.



The most discouraging

feeling for a customer is dealing with more departments

with lack of critical information between them and not

being able to find a solution to the problem.





About The Author:



Christos Varsamis is the creator and owner of the

http://www.settinglifegoals.com/ Sign for your 7 day FREE e-course to http://www.fastprofitbiz.com"How to TRACE a Legitimate business Opportunity."