Make A Fortune With Targeted Ezine Advertisement.

Published: 20th September 2005
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Ezine Advertisement has a unique advantage against other online

advertising methods. It's completely targeted, which means

people have serious interest in purchasing your products. There

is step by step solid and flawless plan for profitable ezine

campaigns if done right.



1) Choose the right market is the first step and locate the

appropriate ezines. First go to Google and search your target

market keyword with the word "ezines". For example write "tennis

ezines" in the search box. You will get thousands results about

tennis newsletters. The problem here is that you will need a lot

of time to distinguish the right ezines.



The second step is a service which has already done this for

you. One of the best is http://www.directoryofezines.com . It

has thousands of ezines for every niche. It displays

circulation, ad rates, and it has so many other features. It is

highly recommended.



2) The next step is to test the waters. Advertise first to small

ezines (less than 15.000 subscribers). You should avoid the big


ones because they cost more. The last thing you need is to pay a

lot for questionable advertisement.



3) Subscribe to these ezines and check the quality of them. Are

they full of ads and have little content or they have valuable

information? This step is critical for screening the good ezines

for the worthless ones.



4) Check the cost of the ads. You must not pay more than you

should. Do not pay over 100$ for an ad at first. You have to

test if the ezine is profitable.



5) Avoid submitting free ads. People don't look at them at all.

Always go for Top sponsor ads, which are at the top of the

publication. Invest also to solo ads which are exclusive emails

sent to subscriber base without any other content. They are

extremely responsive.



6) Do not try to sell your product in your ad. Always make the

reader to click the link. That means your copy should be

compelling and full of benefits.



7) Track your ads. How do you know which ads make money? You can


track them with software like http://www.dynatracker.com or you

can do it for Free following this tactic: Use next to your

website's URL a number with question mark. For example you can

use this – http://www.yourwebsite.com/?200 . So you will be able

to track for every ad what click rates it has.



8) After you have found the profitable ezines resubmit your ads

to them and go for the larger ezines (more than 50.000

subscribers).



9) Avoid the hype like "50.000$ in one month, No work at all"

People don't buy this. You will not make a sent and your

credibility will vanish. 10) Check for ezines testimonials. If

you do that you will see that some have testimonials which

indicate how responsive the advertisement was.



11) Continue submitting your ads. Repetition is the key of

success. People need to see a message more times in order to

decide. At the same time adjust your ads and change your copy,

not all of it, but just a couple of words each time. Some times

even one different word can skyrocket your ad effectiveness.



12) In your copy use the "call to action" triggers. This is

extremely important. People need to be guided for what to do.

Copy with not call to "action trigger" is less effective.



13) Follow exactly the publisher's guidelines. Do not use word

processors for your ad. You can use notepad or any other text

editor.





About The Author:



Christos Varsamis is Internet Marketer, at

http://www.fastprofitbiz.com http://www.settinglifegoals.com .

Sign for your Free E-courses "How to Create Minisites That Make

Money in Just 24 Hours http://www.internetmarketingsuccesstips.com

This article is free for republishing
Source: http://christosvarsamis3.articlealley.com/make-a-fortune-with-targeted-ezine-advertisement-9451.html


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